The Key Employability Drivers

understanding and using the KEY EMPLOYABILITY DRIVERS

Employability is constantly redefined. It is increasingly driven by a variety of aspects replacing traditional indicators such as salary or time-to-market. With over 1 million university reviews by employers across years, geographies and industries we introduced a driver concept which allows us to analyse the employer’s statements in our survey, then the motives behind each vote in the university ranking.

This is a flexible framework of employability drivers which can adapt to a changing environment. It sets a global standard to measure AND manage your strategic decisions for employability. It serves students facing important career decisions, but also universities who need to create the most attractive and performing learning environment for their graduates who will join the corporate sector in the near future.

key drivers of employability

The 6 Key Employability Drivers whose performance are the ones employers consider the most when it comes to judging the quality of a university.

drivers of employability 2019 - 2021


The big shift we observed in 2021 is maintained and strengthened in 2022. Graduate skills are the #1 driver of employability in 2022. Subject specialisation ranks second, above academic performance.

drivers of employability ranked


In 2022 we see for the first time that Employers rank the KEY EMPLOYABILITY DRIVERS very similarly for universities ranked 1-20 and universities ranked 21 to 200 in the GEURS 2022 Ranking.
Graduate skills (which include the digital skills of graduates) are in first position in both cases.

Our team of experts can help you use the GEURS framework of drivers, and survey methodology, in order for your institutions to:

UNDERSTAND global, international and local employability challenges. Ranking and survey results can be broken down into country/regional data, or by sector or type of industry data.

ANALYSE what drives the employability performance in the GEURS ranking, and benchmark your competitors. The 6 key Employability Drivers can be broken down into 24 specific, measurable action items.

WORK on the indicators of brand employability performance in order to join the ranks of the universities which train and educate the most employable students.

Your contact at Emerging:

Sandrine BELLOC |
You may also request more information through our contact form.